1.8 billion Apple devices worldwide, 785 million paid subscribers |igeneration

30/10/2022 By gifsauce 570 Views

Between October and December 2021, Apple sold $ 19.5 billion in service for Apple Music, iCloud storage, Applecare, Apple Pay or Subscriptions for Apps Apps Apps for the AppsStore (without forgetting the big google check).

The services, up 23.8% compared to the last quarter of 2020, stands out as Apple's second financial pillar, far behind the iPhone obviously, but before the Mac or the iPad.For the manufacturer, it is all benefits and it is not just an expression, since Apple gives off a gross margin of 72.4% on the services, against 38.4% "only" on the equipment (in total, the gross margin is 43.8%).

Apple a enclenché un cercle vertueux qui paie : chaque utilisateur d'un produit avec un logo de pomme au dos — il y en a désormais 1,8 milliard en activité dans le monde¹, du jamais vu ! — est aussi un client potentiel pour un ou plusieurs des services du constructeur.Apple counted 785 million paying subscribers, a figure that has inflated by 165 million during the last twelve months.Two -digit growth, said Luca Maestri the happiest financial director in the world.

1,8 milliard d'appareils Apple dans le monde, 785 millions d'abonnés payants | iGeneration

He noted that consumer engagement for Apple's services has increased, by connecting this interest to the new content of Apple TV+, Fitness+ (launched last November in a dozen new countries including France) and Apple Arcade.

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Luca Maestri also clarified that for the first quarter of 2022, he expected two -digit growth for the turnover of the services, but warned a deceleration compared to the fourth quarter 2021 (in other words, it will be less23.8%).He recalls that last year's confinements have pushed many consumers to subscribe to services.