Carrefour signs the end of the token race cart

25/01/2023 By gifsauce 677 Views

Having become an "irritant" at the time of contactless payment, the carriage of the traditional token of mass distribution will disappear at Carrefour.

Ouest-France Dominique GUILLOT. Publié le

In the 1990s, this French invention was a perfect anti -theft.But at the time of accelerated deployment of contactless payment, due to pandemic, it constitutes a constraint for customers who no longer have parts in pocket.Carrefour will therefore abandon tokest carts in its brands.

The end of the deposit system

A small revolution is underway in large distribution.No more well aligned racing trucks and connected to each other by their chain clicked in the monnayeur?This deposit system, in which the customer entered a house token or a piece of a euro, then forced to put the cart online with the others.But customers have fewer and fewer coins in their pockets and believe that going to the reception to recover a token is a constraint too much."Irritants" in Carrefour marketing jargon which decided to end this system according to BFM.

200 hypermarkets out of 230

Rami Baitiéh, the current executive director of the group, previously exercised in Spain.It was there that he felt the "irritants" starting to scratch the clientele, while the strategy of "siempre if" (always saying yes to consumers), was his commercial compass.The mind has been imported into France and today, some 200 hypermarkets have taken the plunge, out of a total number of 230.

Wireless

Carrefour signe la fin du chariot de course à jeton

But if the constraint is lifted for the customers in a hurry, remains the problem of the flight, to which the coin has so well answered for decades.A shopping cart has a value of around € 130.Leaving them baggage in the city can quickly be very expensive for a store.

The new "semi-liberté" system uses electronic surveillance.Underground cables delimit a territory around the store and the cart is connected.If the perimeter is released, a brake automatically blocks it.The cost of this technology would amount to a hundred euros per cart.But a store manager ensures that it will be profitable in two years.

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