More than 3 billion people watch videos on the web in 2021

According to a recent study carried out by Emarketer, the number of Internet users who watch videos on the web continues to increase.Forecasts for 2023 announce 3.48 billion "viewers" (people watching videos on the web).

More than 3 billion "viewers" around the world

Between 2019 and 2020, the number of people watching videos on the Internet has increased considerably.The figures reported by Emarketer show an evolution of 11.6%.From 2.78 billion people watching videos on the web in 2019, we went to 3.1 billion in 2020.A strong increase which is explained in particular by repeated confinements around the world due to the pandemic of COVID-19.

Over the years, this growth should slow down.Indeed, forecasts announce an increase of 5% between 2020 and 2021, 3.6% between 2021 and 2022 and finally 3.1% between 2022 and 2023.These figures are astronomical.This means that 75% of Internet users are watching videos on the Internet and that 40% of the world's population is now watching streaming videos or videos hosted on the web at least once a month.

Evolution of the consumption of videos on the web around the world.Image: Emarketer

The uses of video consumption change

It is in China that the share of "viewers" is the most important.Indeed, the strong adoption of social networks specializing in video (like Douyin) and the popularity of live streaming, make people of this country the largest lovers of online videos.Who says online video consumption, does not necessarily say computer consumption.No, 73% of viewing around the world is on a TV screen.

In a few years, our consumption of the video has completely changed.Internet acceleration and the arrival of giants like Amazon, Apple or Google has transformed our way of consuming content.For example, for the first time this year, we no longer watch Ligue 1 Uber Eats on television, but of course the Internet from the Amazon Prime Video platform of the American giant.A real earthquake for the world of French football.

Analysts estimate that we will reach 3.64 billion "viewers" in 2025.When we talk about online videos, there is not necessarily a question of entertainment.There are even streaming platforms for companies.This is precisely the offer that Salesforce offers with its Salesforce platform.The goal is always the same for Salesforce: attract more prospects using content that has the wind in its sails.