What is the king in marketing?

In such a competitive world, you must measure which strategies work in particular in digital marketing.To measure the performance of your actions, measure your king in marketing.This article will explain the king to you, his importance, his calculation methods and how to improve it.

What is the king in marketing exactly?

The king (Return on investment or return on investment) in digital marketing is defined as an indicator that shows whether the investments in your marketing actions obtain positive results compared to the invested resources.

If this indicator displays a negative value, this means that expenses are greater than the feedback generated by a specific strategy and that the company undergoes a loss with this action.

When the opposite occurs, this shows that the action has enabled the company to make profits.

With these figures in hand, you can determine whether your business's marketing strategy works or not.This allows you to base all decisions made on figures and statistics, and not forecasts without reference.The king in marketing presents himself as an essential indicator for the success of any business.Eskimoz Studio explains how to create content with a good king.

What is the importance of the king?

The king allows you to assess your various marketing actions in order to improve them.It offers the company the possibility to assess the impact of its marketing strategy on the target public.

Thanks to indicators like the king, you can adapt your strategy according to your results.One of the main advantages of digital marketing is also found on the possibility of investing in several fronts through different channels and messages.

Within your set of marketing actions, for example, one of them can be effective, while another may not be so much, undermining the entire strategy.By calculating the king, you can effectively use your company's resources on the basis of real and practical facts of your communication campaigns.

How to calculate the king?

To measure the king, you must consider the different objectives of your company for each action.Depending on this, you must follow the performance indicators corresponding to your various objectives.

Discover your conversion rate

If the objective of your marketing strategy is to increase conversions, you must assess the conversion rate.In addition to visits your blog must generate a commercial opportunity thanks to conversions.If the conversion rate is low, this means that your landing pages must be optimized.

Discover your cost by lead (CPL)

For those who wish to increase the number of leads generated, the cost per lead presents itself as the metric to watch closely.From this figure, you can know the money invested to acquire a lead.

Calculate your cost by acquisition (CPA)

If the objective of your marketing action concerns the acquisition of customers and not lead, the cost by acquisition will help you understand your king.This is the amount invested to acquire a new customer.

In fact, there are endless indicators to follow according to your marketing objectives and the lever used.The main thing is to properly assess each action in order to optimize your marketing strategy.

How to improve the king?

After calculating your king, you should then know how to improve it.Your ability to adjust the various marketing actions guarantees the success of your business.

Define your goals

As in any marketing or sales strategy, the first step before putting an action plan is to define a goal.Does your business need to strengthen the notoriety of its brand?Where should it generate more qualified prospects?

Whatever your goals, it would be useful for you to define exactly what you are looking for with your actions to know what to assess.

Use the most appropriate indicators

After all, what is the point of calculating your cost by Lead if, in reality, the main objective of your business is to increase the number of customers?

You must therefore choose the metrics consistent with the objectives of your digital marketing campaigns.

Do not act on a single marketing lever

Unlike traditional marketing, the main advantage of digital marketing is found in the plurality of options and possibilities of impact on the public.Consequently, do not direct all your attention and resources to one or two actions.

Do tests, use different communication channels, change the tone of the voice of your efforts, and finally, do not limit your strategies.

Identify the possibilities of improvement

It is not enough to identify a bad result.You must transform it into an opportunity.Always look for ways to improve the offer provided to the consumer.Even when the results remain positive, your goal must always be to improve what you offer.

As you can see, the king in marketing shows a company if a strategy works or not.Before planning your next actions, take the time to measure and improve the king of your business.