World Unicorn Day: why is this magical animal so popular?

24/11/2022 By gifsauce 639 Views

If you passed near the Eiffel Tower on the night of April 4 to 5, you have surely witnessed the wild work of street artist John Hamon. This projected a giant unicorn head onto the iron lady between 1:30 a.m. and 3 a.m.

An operation in collaboration with the cosmetics brand Merci Handy, in anticipation of Unicorn Day which takes place this Tuesday, April 9. This day was born 3 years ago in Anglo-Saxon countries, but today it has become global.

It must be said that for the past few years, the trend has been unicorns. Whether it's printed on clothes, in make-up version with rainbow eye shadow, or in cupcake version... These magical creatures invite themselves everywhere, for children and adults. But where does this success come from?

From antiquity to the phone case

World Unicorn Day: Why this fairy animal is so popular?

The unicorn made its first appearance in the famous series of tapestries "La Dame à la Licorne", produced around 1500 but whose author is unknown. This hanging depicts a woman, accompanied by an imaginary creature: a white horse with a goatee beard, cloven feet and a horn on its head. But mentions of this animal had already been made in antiquity, recalls the Huffington Post. The unicorn is then a symbol of purity.

Read alsonew carsRed, blue, gray or white: what are the colors most requested by motorists?

But more recently, the image of the unicorn has been modified to suit children's books: its mane has taken on the colors of the rainbow, and the animal is part of a glittery universe with bright colors. This is how the figure of the unicorn explodes, because it is very visual, colorful and with a symbolism linked to childhood, innocence, serenity. The ideal cocktail to show joy on social networks.

That's all it takes for brands to take hold of it: from the unicorn frappuccino at Starbucks to pajama jumpsuits and phone cases. Clothing brands have also declined the unicorn print in all its forms, often playing on the trend of self-confidence, based on the principle that to be a unicorn is to be unique. A popular message to brighten up a sometimes gloomy daily life.

The editorial staff recommendsAlso readnew carsRed, blue, gray or white: which colors are most requested by motorists?fashion trends social networks

Tags: how to make a unicorn phone case