YouTube paid $ 4 billion to the music industry in twelve months |igeneration

13/12/2022 By gifsauce 693 Views

Music Lossless, Dolby Atmos… Music streaming platforms storm new things: Apple Music, Amazon Music or Spotify are in the ranks, although we are still waiting for details on the launch of audio without losses at the number1.

Meanwhile, YouTube - yet a heavyweight in the musical streaming sector - plays a much more discreet partition, without thunderous ads, but with sound and stumbling figures to seduce the music industry.The Google platform thus announces that it has paid $ 4 billion to record companies and artists over the past twelve months.Of these 4 billion, almost a third come from creators who use songs to illustrate their videos.

The two paid formulas, Premium Youtube and Youtube Music Premium, recorded more paying subscribers in the first trimester than for any other quarter (alas we lack a comparison point).Prices start at € 9.99, but there is a free version financed by the advertisement, without forgetting youtube that also broadcasts advertising.

YouTube a versé 4 milliards de dollars à l'industrie de la musique en douze mois | iGeneration

Apple Music also communicated on the subject, revealing to the right to $ 0.01 for each stream listened to on its service.52% of the total of an Apple Music subscription - or 52 cents for each dollar or euro - leaves in the pocket of record companies.

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